What Is Marketing Attribution?
It’s guest submit day here at Duct Tape Advertising and marketing, and today’s guest submit is from Vinay Patankar - Get pleasure from! You’ve in all probability heard that running a blog is a great solution to generate leads and sales for your business. John has talked about running a blog many occasions on this very weblog. And the reality is, it does work, many corporations have seen stellar outcomes from creating compelling blogs and building giant audiences around them.
But why is it so laborious? While this could also be true, constructing a profitable weblog is much more durable than it sounds. I’ve been blogging for a long time. I ran a private blog and a number of various area of interest blogs during my time as an Affiliate Marketer. I wrote a whole lot of posts and did varied “link building” ways to try and rank my blogs to get traffic. This did produce some outcomes, I acquired a little bit of traffic and some sales, nevertheless it by no means changed into the lead-generating-money-machine I dreamt about each evening earlier than mattress.
It was solely once i started running a blog for my startup Course of Street did I start to see some real numbers and outcomes from my efforts. We're still in early days (the blog is about 6 months outdated) but we recently hit the 1,000 subscriber mark and at the moment are receiving over 100,000 web page views every month! So what did I do different this time than all the opposite occasions I blogged? The reply is content promotion. In my early days of running a blog, I would spend 90% of my time writing content, once it was accomplished I’d share it on my social media properties then move on to the following post.
I now spend just 30% of my time on creating content material and 70% selling it. This doesn't imply I write decrease high quality content by any means, in truth, my content is much greater quality now, I simply write fewer posts. Like much fewer. I was writing up to 10 articles a day across my varied blogs, now I'm fortunate if I handle to get 1 per week out. However when i write, I write longer, extra detailed, more private, more actionable and more impactful posts than I ever did before.
This isn't by probability, this is part of the carefully curated content material technique that I got here up with from watching some of the greatest SaaS content material entrepreneurs on the planet like Buffer and Moz. Creating high quality content is absolutely needed to build a blog that folks learn, share and link to, however creating high quality content is simply half the battle (or 30%!). High quality content material will not be helpful if no one sees it.
So what's content material promotion and how do I do it? Nicely I’m glad you requested. It just so occurs that I created a really detailed and in-depth guidelines that you could comply with to promote your content material. This guidelines is liable for driving a minimum of 1,000 guests to each submit I have written, it in itself is a big piece of content material that took me three days to create!
Now it’s all yours. Use it your self or hand it off to a VA and watch the guests roll in. Seize my content material promotion checklist below and supercharge your blog right this moment. Vinay Patankar is an ex digital nomad and startup progress specialist. He is the CEO of Process Road, a platform that manages recurring processes for teams and turns businesses into automated, self growing machines.